ZANATTA

MURIEL

A creative designer with experience on building digital products.

UX/UI Desginer with solid skills in UI/UX design, including Figma and Adobe, UX research, wireframing and usability test.

UX STRATEGY

USER
TESTING

DISCOVERY

UI DESIGN

TRADING PLATFORMS

PROTOTYPING

DESIGN SYSTEMS

Get to know some of my work

And my tragetory

UX Lead

March 2024 - Current

Responsible for coordinating user experience projects for desktop, web, and mobile financial products, with a focus on high-complexity platforms.

UX end-to-end leadership for financial products (discovery, ideation, validation, and delivery)
Coordination of usability initiatives for trading and investment platforms
Definition of experience standards and design guidelines
Collaboration with engineering teams and cross-functional stakeholders
Ongoing evaluation of experience consistency across desktop, web, and mobile platforms

Senior UX Designer

July 2022 - March 2024

Worked on the development of new trading features for the trading platforms Profit, Vector, BlackArrow, and Algotools.

Application of iterative design
Design system creation
Information architecture and heuristics
High-fidelity prototyping

UX Desginer

June 2021 - July 2022

Design and delivery of solutions to improve the equity analysis experience, enabling users to access Fundamental Analysis data in a clear, structured, and decision-oriented way.

Concept definition (Kapferer Brand Identity Prism)
Discovery phase: interviews with analysts and reference research
Usability testing and feedback analysis for continuous iteration
Navigation flows
High-fidelity prototypes

UX Designer

June 2019 - May 2021

Development of the Liberta Members Area, an exclusive platform for clients featuring financial market content and interviews with industry influencers. The process included:

Creation of navigation flows
Wireframes for validation
Color system definition
High-fidelity prototypes

Responsible for creating conversion-focused landing pages for courses by influencers Fernando Ulrich, Alexandre Stormer, and Igor Rodrigues:

Visual identity creation
WordPress page development

Brand development from concept ideation through delivery of the visual identity guidelines
Creation of visual identities for marketing campaigns and adaptation across online and offline applications
Production of short-form video animations for social media

Designer

June 2018 - May 2019